What is Search Engine Optimization?
Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google® and Yahoo!® find your site.
Why do you need SEO?
Consumers use search engines like Google® or Yahoo!® to find products and services. The objective of SEO is to get your website ranked in the natural or “organic” section of search engine results. Because you have to earn your way there, being listed in natural search engine results is a sign of credibility. People trust natural search results, but unless your site is near the top of the search results, customers are unlikely to see your website.
Nearly one third of businesses will have a SEO plan in place in the upcoming years*. With Search Engine Optimization, together we can develop a campaign that is right for your specific business and budget.
Pay Per Click Advertising vs. SEO
When you enter a keyword at a search engine like Google®, you get back two types of results – paid search ads or “sponsored listings” and natural or “organic” results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results. Learn more about PPC Advertising.
