SEARCH ENGINE MARKETING - SEARCH ENGINE OPTIMIZATION - WEBSITE DESIGN
Ecommerce Development Services
InDesigns Studio is a Website Design, Web Development and Search Engine Optimization (SEO) Company based in Houston, Texas. I specialize in cutting edge website design development solutions, custom web application development, web-based software innovations, search engine optimization and Internet marketing, graphic designs, multimedia development and many other rich web application services. Read More...
InDesigns Studio is a complete Website Design and Web Development Company offering customer oriented, high quality Website design and Web development services & delivering them effectively. Whether you are a small or medium size business, InDesigns Studio can help you achieve a unique online presence to give you a cutting edge website design solution for your online business.
InDesigns Studio - Your one source for Ecommerce Development
People are short of time and usually take in anything which can save them time to use in order to indulge in other life enhancing activities. They have the internet, mobile telephones and plastic money and they like to avoid standing in line, struggling to park a car or just finding time to visit your store or facility to buy a product or service.
In such a scenario, e-commerce is the way to go. A surprising number of companies have what we call a 'token' website - just a few pages on the internet that are hard to find and that do little for overall growth of the business. Very few companies are taking full advantage of extraordinary developments in communications and business technology to make it work for the business.
E-Commerce means doing business electronically. Your website is your online Business team working for you 24 hours a day, 7 days a week and requires a one time investment. You don’t have to issue fat pay checks for this business team but once it’s all settled in, it shall continue to reap extraordinary benefits for your business.
The focus for an e-commerce business will be a website incorporating product information and the ability to purchase or make orders online. At InDesigns Studio, I use the latest database technology to create eCommerce solutions for your new or existing business.
At InDesigns Studio, an Ecommerce Application Development Company in Houston, I use the latest database technology to create e-Commerce solutions for your new or existing business.
If you are starting a new business selling products, we can set up an online product database for your end users to browse and to purchase. If currently you only sell offline, InDesigns Studio can help you to expand on your business by creating an online eCommerce Store.
InDesigns Studio will set up online credit card purchasing facilities, booking request forms, design your database, store front and administration interface, program your website to interact with the database, set up your website with a payment processor and also host your site.
OScommerce: OScommerce is an open source ecommerce application. InDesigns Studio also has expertise in OScommerce.
Building an Ecommerce Customer Base
Ecommerce Customer Base
Once your ecommerce store is up and running and you are accepting online credit card payments, you can begin working on getting customers to your ecommerce site and keeping them there.
Traditional (offline) advertising methods are less cost effective but can be useful. For your ecommerce store, it is best to start with online advertising and search engine optimization before investing heavily in offline medias such as direct mail, radio spots, billboards, yellow pages, flyers and television commercials. You can also create banner ads and email management. To optimize your advertising initiatives you must track what kind of customers you are bringing in and focusing on converting visitors to buyers. You need to be able to keep track of your customer base and observe which visitors are actually buying.
Tracking Statistics
Website statistics and "hit" logs maintain traffic patterns-how visitors found your site, which pages they visited, how long they stay on the site, and which customers made a purchase. With this information you can study which methods of advertising and marketing are bringing your ecommerce business the most profit and which ones are not cost effective.
Tracking sales leads< is another way to determine which marketing tactics are successful. If you document the source of the lead, customer information, and orders that were placed, you have data that can calculate your return on investment. In addition you can continually improve your marketing and design portions of your plan by seeing why certain people stopped on certain pages.
Staying with E-Commerce
How do you establish the most cost-effective plan for you online e-commerce shopping cart? You must experiment with different advertising and marketing methods and keep a close watch on all sales. Be open-minded and try new things, but always make sure you know where your money is going. Track each advertising initiative. Marketing is key to online success- it is important to keep up-to-date with new technologies and methods of advertising. Constant re-evaluation is important due to the ever-changing nature of marketing on the web.
How to Sell Online
The type of products ecommerce customers seek often times defines how they shop for them. This concept should be taken into consideration when creating your ecommerce store. How do you make your products appear relevantly to your customer base? The methods you implement to make customers aware of target products and how you structure the interaction between product and consumer will largely affect online sales.
Most shopping cart solutions allow consumers to shop by category or keyword because databases files are easily configured in that way. What's the best method of displaying products? Let's analyze several product display methods and how they affect customers and sales.
There are a variety of ways to sell your products online, but most fall into 5 basic categories.
Considered Purchase Products
High ticket items are more difficult to sell. Some products take time, price comparison and consideration before purchasing. High priced items like automobiles, electronics, and service programs require a contract have multiple variations, models, and options which increase complexity. In addition, there are a number of price comparison services being born to help consumers make their purchasing decisions and ecommerce software packages. Many of these sites are in their infancy stages and have had trouble gaining a large user base amongst the masses.
Impulse Products and Gifts
Some people can't leave a mall or log-off their computer without making impulse purchase decisions. If your product line fits this model… your site should be easy to navigate, clean, and offer "impulse-oriented" sales copy. Make the site interesting and upbeat. Your store should initiate shopping.
Commodity Products
The product groups that fit under "commodity" are low risk items. Customers seeking commodity products usually want to make sure the item is in stock and at reasonable price. Companies that provide these types of products focus on price, availability and selection.
Commodity products are often low or narrow margin items due to price wars. Some companies use personalized customer care and convenience to win a competitive advantage. The more features your web store provides to better serve your customers, the more you will set yourself aside from your competitors.
Configurable Products
A computer workstation is a perfect example of a configurable product. The products depend on multiple options and variations. Basic components are somewhat the same, but there are many add-ons and plug-ins that will enhance the product and make it more desirable. This will enable customers to design their own products combining mass and customized marketing capabilities.
Categorized Products
Indexed Products might be the most convenient way of searching for and buying products. This allows for more organization through a category and sub category structure. For companies with thousands of products, this method proves to be the most effective.
With these different types of product groups in mind, you must figure out what is best for your online ecommerce business. Instead of focusing on the easiest solution, consider what features will bring value to your store, understand what your customers want, and emphasize on levels of convenience for those customers.
Adding Value
In addition to finding out the best way to provide your products, new technologies are being taken advantage of to better serve customers. These include automated answers and recommendations. Artificial intelligence technologies can interpret natural language and automatically reply to a high percentage of service and sales inquiries.
These types of systems can also direct the remainder of unanswered questions to the necessary department. Recommendations can also be made by these programs, cross selling items to customers based on past purchasing information. Thee collaborative tools will connect the necessary information and recommend a certain product. With this, the more customers' buy, the more accurate the recommendations become.
There are many ways to add value to your site by taking advantage of all the superb technologies available. Find out what will work best with your sales force and research all of the possibilities. But remember! The Internet is not a replacement for the human touch!