SEARCH ENGINE MARKETING - SEARCH ENGINE OPTIMIZATION - WEBSITE DESIGN
Domain Name Registration Resources
InDesigns Studio is a Website Design, Web Development and Search Engine Optimization (SEO) Company based in Houston, Texas. I specialize in cutting edge website design development solutions, custom web application development, web-based software innovations, search engine optimization and Internet marketing, graphic designs, multimedia development and many other rich web application services. Read More...
InDesigns Studio is a complete Website Design and Web Development Company offering customer oriented, high quality Website design and Web development services & delivering them effectively. Whether you are a small or medium size business, InDesigns Studio can help you achieve a unique online presence to give you a cutting edge website design solution for your online business.
Domain Name Buyers Guide:
Decide first who your target audience will be and next please select which one of two common approaches below you will apply to direct visitors to your website.
1. The first approach to purchasing a domain name:
* (Remember that a domain name can be up to 63 characters in length including the ending however your goal here should be to apply the shortest use of characters possible while still accomplishing your goal to have a catchy and easy to remember domain name).
2. The second approach to purchasing a domain name:
With this second approach, you intend to submit your website to the top search engines, using a search engine optimization and marketing company such as ViperGate.com who is extremely trained and knowledgeable in providing this type of service. In this case, the domain name(s) you select for your website should include the words (keywords) pertaining to your business's key offerings or products in order to achieve the best search engine results.
3. Example Scenario:
You are a chocolate candy company called Carla's Chocolate Candy Company and your candies are made custom ordered with the customers logo applied to the candies surface or the box the candies come in. In this case, we advise that your domain name selection be as specific as possible to bring you the best search engine results from a potential client doing a search in one of the top search engines (Google, Yahoo, MSN, etc..) for the type of product or service you are offering. We would propose these domain names as examples for this business:
- ChocolateCandyLogos.com
- ChocolateLogoCandies.com
- ChocolateCustomCandies.com
Understanding What Search Engines Look At
Domain Name Registration
For this stage, the Internet Search Engines support the best results when the name of your business or organizations wording are relevant to what you are offering as showing above in our chocolate candy logo company example. Notice that we used a domain name specific to what the candy company offers and not necessarily the name of the actual candy company. You may decide to purcahse both, the actual company name as it is spelled out and the search engine friendly domain name.
Example:
You would purchase CarlasChocolateCandy.com and apply this name for all verbal communication and printed materials. For the second domain name, you would purchase ChocolateLogoCandies.com to use as your search engine friendly domain name. This approach is one technique to obtain a higher search engine page ranking.
To prevent confusion in the branding of your company, you should resist the use of the search engine friendly domain name in your communications and printed materials.
Two domain names can be utilized to a single website and this should still not affect your search engine submission and ranking results.
Any additional domain names that you decide to utilize can be directed to other pages within the website when you offer multiple products and/or services. (The requirements for more then 2 domain names are rare, but it can be required in some larger website applications.
Domain Name Terminology:
What is a Registrant?
A registrant is the individual or organisation (e.g. limited company, partnership, sole trader etc) that registers a specific domain name. This individual or organisation holds the right to use that specific domain name for a specified period of time. This person or organisation is the ‘legal entity’ bound by the terms and conditions of the domain name registration agreement with the registrar.
What is a Registrar?
A registrar is the company or organisation that you choose to register your domain name through. The list of authorised domain name registrars is provided on the Domain Name Commission website. Only a domain name registrar is permitted to access and modify the register of domain names maintained by InDesign Studio, which contains details on all domain names registered to date.
Who Controls The Domain Name:
Domain Name Control
ICANN (pronounced "I can") is the Internet Corporation for Assigned Names and Numbers. They are located in Marina Del Rey California, USA.
How and Where to buy a Domain Name:
Let's start with buying domain names, as you can see at InDesigns Studio they offer a domain name to you for $9.99 USD for 1 year. You can register domain names for a minimum of 1 year and up to a maximum of 10 years.
Disclaimer:
InDesigns Studio will educate you in what you should look for when selecting a domain name. The knowledge within this site is intended to act as a guideline and does in any way guarantee or constitutes success or failure in the financial outcome for the domain name you ultimately select and choose to apply through Domain Name Assistance.